Over the course of her career, Safia Minney, MBE, has been a pioneer in ethical business, establishing Fair Trade supply chain solutions, defining PR and marketing campaigns and the strategic directions needed to reach new markets. At the heart of everything she has done has been a creative force and passion to deliver social impact and sustainability.
Safia is an award-winning social entrepreneur and internationally recognised for the company she founded, People Tree, the pioneer of sustainable fashion. She led the business as Global CEO for 20+ years in Japan & UK. Safia is recognised by the World Economic Forum as an Outstanding Social Entrepreneur and is a leading influencer in Sustainability, Anti-Modern Slavery and Fair Trade. Safia set up her consulting business to promote leadership for sustainable business and responsible supply chains.