Norbert Bazelli

Head of Branding & Communications

Emerell AG

Personal Biography

Norbert gained a Diploma in Economics & Marketing in Switzerland and then started his career as a product manager in an electronics company. He subsequently joined 3M as a Country Manager in Eastern Europe before becoming CEO of an SME in the chemicals sector. In 1990, Norbert embarked on a 25-year career as an independent consultant in Change Management. Then, in 2015, he joined Emerell, where he is now Head of Branding & Communication and Executive Manger Global Markets.

Presentation Abstract

Tolling – a case study of a new business model in technical chemistry

  • What does tolling mean in the context of technical chemistry?
  • Why is tolling not yet common practice in technical chemistry?
  • Why is tolling in technical chemistry not yet established as part of the value chain?
  • How to go about building the necessary trust
  • Substantial value added for various stakeholders
  • Cost-savings thanks to flexibility and manufacturing know-how
  • Success story: the example of Emerell

Presentation Time

Breakout X: Supply chain developments

Friday, 14 September 2018, 12:00 - 12:30

FEICA Conference