Executive Vice President, Head of Sales & Marketing
Aldric Tourres is the Executive Vice President and Head of Sales & Marketing for SpecialChem. Through his expertise in marketing combined with his technical background in chemical and polymer science, Aldric guides the creation of both strategic and operational marketing services rooted in digital technologies. Before SpecialChem, Aldric served in commercial strategy and business development roles at Lanxess (then Bayer AG) and Sabic (then GE Plastics). Aldric has an MBA, B2B Marketing, E.M. Lyon Business School, and an Engineering Degree in Polymer Science, ESCOM (France).
How digitisation accelerates R&D and innovation in the adhesive and sealant industry
There is ever-increasing pressure on R&D and Innovation leaders to meet management and shareholders expectations for higher and faster returns from new product development. The reality is that the success rates for new product launches are low and commercialization times are long. To help to increase certainty of R&D kill/continue decisions, successful companies are digitally plugging into their growth markets to gather the relevant market data to support and accelerate these decisions. Specialized online networks are being capitalized on to help companies to explore unfamiliar markets and validate new products. Digitization can help companies to identify the right co-development partners to shift from “Too many customers don’t want to pay for my innovation” to “These companies in these markets badly need my innovation now”.
Thursday, 14 September 2017, 16:00 - 16:30