Innovation is the new normal in business. Digitization, shifting economic power in global markets, growing concern for the environment, changing demographics and other global trends are forcing every business to “innovate or die.” Yet, driving innovation can be a challenging process for most leaders, and harder still is making innovation a core value of the organizational culture. Business leaders are constantly challenged to promote innovation without putting business viability and competitive position at risk, or to give employee autonomy without losing organizational control. Employees, Customers, and Partners are three powerful forces for innovation, yet only a few unleash their full potential. Learn some effective steps how you can champion innovation in your organization.