Wolfgang Hormuth studied Chemical Technology in Darmstadt and began his career in 1993 at BASF in the business division Dispersions. From 1997 till 2001 he was responsible for BASF’s Asian business of Dispersions for Nonwovens & Coatings, based in Singapore. After a global Project Management in New Business Development, he took over European Sales and later Marketing responsibility for Polymers for Construction. With his experiences in global business and innovation management, Mr. Hormuth built up the Scouting & Strategy unit at BASF New Business GmbH from 2009 until 2013 to realize the identification and positioning of new growth fields for BASF. His passion for customer oriented, innovative business brought him to Klebchemie as of January 2014 where as Vice President he heads the Business Unit Industrial Adhesives.