As one of the founding partners of SparkOptimus, Tom has an unrivalled track record in helping clients with his international thought leadership on changing business structures. He has a close working relationship with numerous CEO’s and MD’s among e-commerce pure players, in retail & consumer goods, and in B2B businesses across Europe (UK, The Netherlands, Nordic) and the US. Tom also works frequently with private equity firms, because of their keen interest in value creation and growth trends. Tom started his career at Procter & Gamble in various line management positions, before working at McKinsey & Company as a strategy consultant in Amsterdam and Boston. Before SparkOptimus, he was responsible for marketing at KKR owned company Maxeda, the largest non-food retailer in The Netherlands. Tom’s ‛expertise lies in digital strategy, changing value chain dynamics, organisation structure, and digital operational excellence.