With 30 years of experience in the adhesives and packaging industry, Dietrich Crail assumed the role of senior vice president, Global Rigid Packaging, and president H.B. Fuller Europe in late 2019. Dietrich joined H.B. Fuller in 2016 serving as vice president, Asia Pacific, where he successfully led the region to strong business growth by focusing on customer innovation, extensive market knowledge and strategic thought leadership. Previously, he served in various senior roles of increasing responsibility at Henkel, National Starch & Chemical, and Avery Dennison. Dietrich earned a bachelor’s degree in Political Science from University of California, Irvine.