We have analysed the problems and have been bombarded with reports. The UN meets every year, and the reality is not improving.
This is called the “analysis – paralysis”. Then we see thousands of companies committing to net zero in 2030 some even push forward to 2050. There is a plethora of technologies that promise the turnaround and yet – statistics are worse than ever before.
The author of The Blue Economy with over 10 billion euro invested, with 3 unicorns on record, and with +200 projects implemented shares how we can all make a difference by changing the business model, and to resolutely embrace innovations that are considered impossible.