Dietrich J. Crail

Sr. Vice President, Global Rigid Packaging and President

H.B. Fuller Europe


With 30 years of experience in the adhesives and packaging industry, Dietrich Crail assumed the role of senior vice president, Global Rigid Packaging, and president H.B. Fuller Europe in late 2019. Dietrich joined H.B. Fuller in 2016 serving as vice president, Asia Pacific, where he successfully led the region to strong business growth by focusing on customer innovation, extensive market knowledge and strategic thought leadership. Previously, he served in various senior roles of increasing responsibility at Henkel, National Starch & Chemical, and Avery Dennison. Dietrich earned a bachelor’s degree in Political Science from University of California, Irvine.

Presentation Abstract

The future role of adhesives in circular packaging for consumer goods

The EU Green Deal is pushing forward a substantial amount of legislation and roadmap initiatives which impact the adhesive industry and the markets we serve in a multitude ways. For future consumer goods packaging, this has numerous implications: brands and retailers are already making significant changes when it comes to their packaging choices. In this presentation, we will share approaches on how to thoughtfully use adhesives in the design and production of sustainable consumer goods packaging in the current constrained supply environment. These examples represent what H.B. Fuller can offer today to help manufacturers meet their own sustainability goals, where we are going, and how we will get there. We will highlight areas for collaboration, which will support the evolution to the next generation of products and emphasize opportunities where H.B. Fuller can better support sustainability and the circular economy. The presentation will conclude with a call to action to the supply chain network on how they can contribute to the A&S industry sustainable future.


Co-authors: Elizabeth Staab

Presentation Time

Breakout I: Food packaging adhesives

Thursday, 15 September 2022, 14:30 - 15:00

FEICA Conference