Geertrui Mieke De Ketelaere

Strategic Advisor AI at imec – Adj. Professor Vlerick


Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School and part-time Director AI at imec (IDLab). She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 28 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes. In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI. In 2018, she was nominated “ICT Woman of the Year” in Belgium. The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020 and in 2022, Mieke was Runner-up IT Person of the Year (Computable).

Presentation Abstract

The Imperative for Sustainable AI

AI applications are increasingly being developed, but the exciting world of opportunities and possibilities includes other important issues related to sustainability: privacy, ethics, energy consumption and liability. The discrepancy between what the AI developers create, what the customer buys, and what the government wants has increased the complexity bias on the topic. In this session, Mieke will split the current known issues in the good, the bad and the ugly. She takes her audience beyond the tipping point by demystifying the technology and by removing the current tension between the believers and the non-believers. By comparing both human and artificial intelligence anno 2022, the audience also easily understands that we need to accept the fact that both forms of intelligence are great, but just different.

Presentation Time

Business Forum

Thursday, 15 September 2022, 9:30 - 10:15


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