Safia Minney, MBE

Founder and former Global CEO, People Tree, Advisor and Author


Over the course of her career, Safia Minney, MBE, has been a pioneer in ethical business, establishing Fair Trade supply chain solutions, and defining PR and marketing campaigns and the strategic directions needed to reach new markets. At the heart of everything she has done has been a creative force and passion to deliver social impact and sustainability.

Safia is an award-winning social entrepreneur and internationally recognised for the company she founded, People Tree, the pioneer of sustainable fashion. She led the business as Global CEO for 20+ years in Japan and the UK. Safia is recognised by the World Economic Forum as an Outstanding Social Entrepreneur and is a leading influencer in Sustainability, Anti-Modern Slavery and Fair Trade. Safia set up her consulting business to promote leadership for sustainable business and responsible supply chains.

Presentation Abstract

Building a sustainable business

Sustainability in supply chains covers not only the SDGs and the eradication of modern slavery, but also critical topics of reducing plastic pollution and how business operations must change in the face of climate change and ecological collapse. Pioneers in every industry sector are emerging to show real leadership. Whilst the financial sector, shareholders, citizens (our customers) and employees are using their power to influence corporations. Great leadership from within companies and sectors is becoming the new ‘cool’. This is motivated as much by the need to transform and mitigate risk and survive, as to do the right thing for the future of humanity. With three decades of experience pioneering sustainability and Fair Trade innovation in fashion and food supply chains, Safia talks about leading from the front line and shaping the future.

Presentation Time

Business Forum

Thursday, 12 September 2019, 8:40 - 9:30

FEICA Conference