Kimberlee Sinclair

Vice President, Digital Customer Experience

HB Fuller

Biography

Kimberlee Sinclair leads H.B. Fuller's global digital marketing, e-commerce, and digital experience efforts aimed at providing transformative digital interactions across the customer journey. With 30 years of proven leadership, she has a broad range of global experience in strategic planning, change management, executive speechwriting, enterprise communications, M&A integrations, marketing, and public relations. Kimberlee earned her M.S. in Marketing Communications from Boston University's College of Communication. She is currently the Chair of the Carlson Global Institute Advisory Council at the University of Minnesota and a member of the Minnesota Children's Museum Board of Directors, where she serves on the Governance Committee.

Presentation Abstract

Transformational Customer Experience: Empowering Businesses to Thrive in the Digital Age

In today's hyper-connected world, businesses are facing an unprecedented challenge to differentiate themselves and provide exceptional customer experiences. With the rapid advancements in technology and shifting consumer expectations, our industry must undergo a transformational journey to meet the demands of the digital age. This presentation will explore the concept of transformational customer experience and its crucial role in helping businesses thrive in the dynamic marketplace. We will delve into the key drivers behind this transformation, evolving customer expectations, and strategic approaches required to create a truly transformative customer experience. This presentation will examine the essential elements of a transformational customer experience strategy, including a deep dive into leveraging customer data and analytics to gain insights, employing advanced technologist to enhance personalization, and fostering a customer-centric culture within the organization. 

Presentation Time

Breakout X - Digitalisation and Automation

Friday, 13 September 2024, 11:00 - 11:30

FEICA Conference