Mr Paul Woolvine




Paul Woolvine has been CEO of IOBAC since 2017, responsible for driving the adoption and use of IOBAC's patented flooring installation and heating technologies worldwide.

He holds an Honours degree in Business Administration and worked for global science-based technology company 3M for nearly 20 years, running several diverse businesses across Europe.

Passionate about customer-inspired innovation and open collaboration, Paul will share how IOBAC is educating an industry to re-think traditional flooring installation techniques in order to eliminate landfill waste.

Presentation Abstract

Circular Flooring - Making Reuse Reality through Material & Process Innovation

Floor coverings installed using wet adhesives pose a challenge for reuse or recycling on uplift due to contamination. This results in flooring being sent for incineration or landfill, and lengthy and expensive rectification work to the sub-floor.

To address this, IOBAC patented a range of dry-laid installation technologies that enable flooring to be affixed securely throughout, yet cleanly and easily uplifted. These include new to the world coatings, 100% solid filmic adhesive, ferrosilicone, magnetism and graphene.

These reversible fixing mechanisms enable flooring to be reused, vastly improving circularity and facilitating flooring manufacturers' take-back schemes.

Building assets such as raised access flooring and concrete subfloors are protected from damage, with the additional embodied carbon associated with new materials avoided.

From plant-based resins containing metal additives from recycled scrap iron to underlays made from recycled rubber tyres, IOBAC products contain recycled content and are recyclable wherever possible.

The talk will cover IOBAC's journey in sustainable product development, as well as the challenges of educating and encouraging the construction industry to adopt new ways of working.

Today, IOBAC solutions are specified by architects and clients for their sustainability benefits. They have received endorsements from leading flooring manufacturers and recognition through industry innovation awards.

Presentation Time

Breakout IV - Contributions of A&S to Circular Economy

Thursday, 14 September 2023, 17:00 - 17:30

FEICA Conference