Luc Thys
Group Director Marketing and R&D, Soudal
Luc Thys worked at Solvay for 10 years in Belgium and Germany where he was responsible for Sales & Marketing of Waterproofing membranes for roofing and garden ponds.
He joined Soudal in 2001 to head marketing and product management. In 2006 he was appointed Group Director Marketing and R&D. His responsibilities also include regulatory compliance as well as sustainability. Over these nearly 25 years, Soudal developed its activities from a European manufacturer of sealants, adhesives and PU foams with 150 Mio € turnover into a worldwide group and 1,5 Bn Euro business.
Responding to Regulatory Change – Experiences and Insights of an Adhesives and Sealants Producer
Luc Thys of Soudal shares how his organisation proactively navigates regulatory change by fostering internal networks that identify business risks early and translate them into strategic action. Drawing on real-world examples, Luc illustrates how cross-functional communication, timely information flow, and collaborative decision-making enable Soudal to stay ahead of evolving EU regulations, ensuring resilience, compliance, and innovation in a fast-changing policy landscape.
Master Class – Regulatory Change Management – 12 September 2025 – 9:50 – 10:20 – Chamber Hall